15 Ways to Grow Your Business Fast. Let’s face it. Scaling your business is hard. It takes considerable effort. In the beginning, it means wearing different hats.
It means dealing with sales and marketing, It means understanding taxes and corporate compliance, It involves having to interact with customers on a daily basis. And so much more. At the end of the day, it takes its toll on you.
If you’re struggling to grow your business, there is light at the end of the tunnel. Sure, it’s hard. But, what’s the alternative? A life-sucking 9-to-5 job? Surely not. Okay, maybe you’re longing for the security of a guaranteed paycheck. But, at what mental or emotional price will that come?
The truth? If you buckle down, clear your mind, and just look at things in perspective, you can easily identify ways you can grow your business and make more money quickly. While hundreds of business growth strategies likely exist, the following 15 will take your business to the next level quickly and efficiently.
Roland Frasier, a business growth strategist, has a unique approach to scaling businesses. As a principal of Digital Marketer and Native Commerce Media, and CEO of War Room Mastermind, he knows a thing or two about the online marketing world.
Frasier, who builds and scales seven, eight and nine-figure businesses tells me that there are loads of ways to grow a business quickly. But, only 15 core strategies that will truly make a real impact on your bottom line. Some are time intensive at the outset. That much should be expected. But, the benefits and profits will ultimately make them well worthwhile.
Like anything else in life or in business, you have to put in the time if you’re looking to reap the benefits. Don’t focus on the short-term outcome of your work. Look to the long term. Build sincere value and look to help your customers. Genuinely care. That should be the foundation. After that, it’s simply a matter of taking action and putting in the work to scale.
Grow Your Business ## Build a sales funnel.
The first way to quickly grow your business is by building a sales funnel. If you don’t have a sales funnel, you’re making a monumental mistake. Sales funnels can help to automate your business. It helps you to scale and grow quickly and easily. Sure, there’s some front-end work involved. Obviously. But, once those processes are in place, it’s smooth sailing from there.
Frasier says that every sales funnel needs to be carefully conceptualized before it’s created. Consider the different funnels first and foremost. Whether it’s a free-plus-shipping offer or a high-ticket coaching funnel, it’s important to build your automated selling machine to quickly scale and grow your business.
Grow Your Business ## Utilize a customer management system.
Manually tracking transactions is hard. No one wants to do that. It gets too cumbersome as the business grows. If you want to scale quickly, use a customer management system. There are plenty to choose from. But, it really depends on your line of work. Of course, cloud-based software like SalesForce is always a viable option.
Quickbooks can help you with accounting. InfusionSoft can also assist with sales and marketing. There are plenty of CMS systems, most of which integrate with other cloud-based services. Find what works for you and utilize it.
Grow Your Business ## Research the competition.
When going to market, and you’re really looking to get your offer to the masses, you need to research the competition. Frasier says he uses two platforms to conduct his research. The first is Similar Web. The other, AdBeat. Both provide competitive intelligence. It’s your chance for x-ray lenses into all landing pages, ad copy, and other stages of the funnel.
This allows you to uncover any advertiser’s online strategy. Find the ads that have been running for the longest and emulate those. That’s the quickest way you scale any business. If it’s proven and it’s working for your competitors, it’s likely it’ll work for you.
Grow Your Business ## Create a customer loyalty program.
It takes time to encourage customers to come and buy what you have to offer. But it’s not enough to just get them to buy. You need to encourage loyalty. Considering that there are other competitors who could offer them better, you want them to remain loyal to you.
Don’t feel complacent just because you already have a lot of loyal customers. They can be easily attracted to other options and they might leave you.
Loyalty programs are a great way to increase sales. It costs up to three times more money to acquire new customers than it does to sell something to an existing customer. Other resources pin this number anywhere from four to 10 times more. However, any way that you slice it, acquiring new customers is expensive.
Frasier says that building a customer loyalty program will help you retain customers. It might also help you attract new ones as well. If there’s a clear incentive to spend more money with you, it’ll pay off in the long run. Build an attractive loyalty program and make it accessible to your existing customers and watch sales skyrocket over time.
Grow Your Business ## Identify new opportunities.
Analyze new opportunities in your business by understanding you’re demographic better. Understand everything from distribution channels to your direct competitors and even an analysis of foreign markets and other potential industries. There are likely dozens of new opportunities you could pursue immediately with the proper amount of analysis.
Grow Your Business ## Build an email list.
Without a doubt, social media is a very powerful tool. It reaches out to hundreds upon thousands of people at once. Make sure your business is engaged in social media. This helps you stay relevant. Listening to people and reading their comments will give you an idea of how to make them feel more satisfied.
You will also understand their behavior and find a way to meet their demands. The best part is that you won’t have to spend a lot of money just to attract new customers. You don’t need to engage in comment wars though. Just keep it positive and make everyone feel that they are heard.
One of the best and most effective ways to grow a business quickly is to build an email list. Clearly, that means you need to have a lead magnet. Why else would people subscribe to your list? And, with a lead magnet, comes the necessity for a sales funnel. Look into companies like Aweber, ConstantContact, ConvertKit, Drip, GetResponse, and others for building and managing your list.
Grow Your Business ## Form strategic partnerships.
Strategic partnerships with the right companies can truly make a world of difference. It could allow you to reach a wide swath of customers quickly. Identifying those partnerships might be easier said than done. But, look out for companies that are complementary to your own. Contact them and propose opportunities for working together.
Leverage global platforms.
In the ecommerce business selling products? Why not use Amazon‘s FBA service? In the business of selling services? Why not use Upwork? In the business of renting vacation homes? Why not leverage AirBnB, InvitedHome, HomeAway or other global platforms? Find a platform that’s reached saturation and use it to grow your business quickly.
Grow Your Business ## Licensing deals
Doing licensing deals is a great way to grow your business without too much added effort. If you have a product that you can license to others and share a revenue of, that’s an ideal way to grow quickly. Taking a popular or successful product and bringing it to a company with a large footprint can help you achieve market saturation quicker.
Grow Your Business ## Consider a franchise model.
The stories of entrepreneurs, who have become both well-known and well-heeled due to franchising their small businesses are legion, and not just stories. If you have a successful business and can develop a system that ensures that others can duplicate your success, franchising may be the fast track for growing your business.
If you have a successful business, and you’re really looking to grow quickly, consider franchising it. Although franchise costs are high and moving to a franchise model is complex and takes a lot of marketing know-how, it could make all the difference if you’re truly looking for quick growth.
Grow Your Business ## Diversify your offer lineup.
Look into diversifying your offers. What complementary products or services or information can you offer in your business? In order to grow, you need to think about expansion. Identify new opportunities within your niche. Uncover the pain points. What else can you sell to your clients? Where else can you add value to the exchange?
Build passive income streams.
Growing a business takes significant effort. If you’re dealing with razor-thin margins, consider building passive income streams. This way, you don’t have to worry so much about keeping the lights on, so to speak. Passive income will afford you the opportunity to make mistakes and not have to lose your shirt. It’ll keep you in business and provide a basis to grow and market and scale quickly by giving you ample resources.
Grow Your Business ## Acquire other businesses.
Sometimes, acquiring other businesses is a very quick way to grow your own business. If you can find competitors or businesses in other industries that would complement your own, you could use them as platforms to scale fast. Take a look within your industry and even outside of it to find potential for potential opportunities.
Grow Your Business ## International expansion.
Can you expand internationally? Can you take your existing offers and scale them internationally? What would it take to do business in Canada or Mexico or Europe? If you have a converting offer, international expansion could be a quick way to grow. You’ll incur some costs. Sure. But, the potential for profits could be massive.
Create a webinar.
Webinars are a great way to promote any product or service. It can also help you grow any business relatively fast. Webinars provide an automated selling tool for literally taking any product or service to market and reaching a wide audience quickly. The webinar medium is great for captivating audiences to clinch sale after sale, automatically.
There you have it, how to grow your business. Don’t let this list overwhelm you. Pick one or two of these ideas that are suitable to your business and your circumstances and get busy developing your growth plan
While you probably won’t experience growth right away, whichever way of expanding your business you choose, you will see progress if you keep at it, and will successfully transform your business into all you want it to be.