The Best 10 Books to Unleash Your Creative Potential

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Reading about creativity (Creative Potential) is a great way to inspire yourself, learn about what others have done in your field, and motivate yourself to do your best work yet.

Books have the power to uncover worlds we never knew existed. Whether they speak directly about creativity or not, books are a gem trove of motivation and inspiration just waiting to be tapped. Below we have listed some brilliant creative books for creative people that are sure to ignite the imagination. Each book deals with a different aspect of creativity.

1. The Book Of Doing by Allison Arden

The Book of Doing

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“It is a curious thought, but it is only when you see people looking ridiculous that you realize just how much you love them.”

Allison Arden is the publisher of Advertising Age, a trade magazine that showcases creativity and brand strategy for companies around the world. Her professional and personal paths have ignited her passion for creativity and its power to inspire joy in everything we do. 

In this book, Allison discusses 94 activities that can create opportunities by taking you out of your comfort zone and unlocking the creativity that lives inside you. This book also classifies the hurdles standing in your way to success.

2. Imagine: How Creativity Works by Jonah Lehrer


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“Nevertheless, every mental talent comes with a tradeoff. Once we learn to inhibit our impulses, we also inhibit our ability to improvise. And this is why it’s so important to practice letting ourselves go.”

Creativity is not a ‘gift’ that only some possess. It’s a term for a variety of distinct thought processes that we can all learn to use more effectively. 

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The journey begins with the fluttering of neurons in the prefrontal cortex, before moving out to consider how this new science can also make neighborhoods more vibrant, companies more productive and schools more effective.

Illustrating creativity through references and facts, Lehrer reveals a variety of distinct thought processes that will help us to unlock our imagination.

3. Lateral Thinking by Edward de Bono

Lateral Thinking

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“It may be necessary to be on the top of a mountain in order to find the best way up.”

Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

In this worldwide praised book, de Bono offers some practical methods to buoy up the habit of lateral thinking to generate ideas and to unleash creativity.

4. It’s Not How Good You Are, It’s How Good You Want To Be. by Paul Arden

Paul Arden

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“The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.” 

The world’s best advertising expert, Paul Arden, shares his wisdom on issues like problem solving, answering to a brief, connecting, making right decisions, making mistakes, and creativity—all activities that are realistic in modern life.

5. How To Have Kick-Ass Ideas by Chris Barez-Brown

How to Have Kick-Ass Ideas

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“Go Visual’ – capturing your issue without using words. You can sculpt, collage, whittle, whatever!”

The book How To Have Kick-Ass Ideas is filled with simple, useful methods to unlock your creative juices and contains real-life case studies to exhibit the methods in action.

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Step-by-step, Chris guides you through the working principles of genuine creativity – Insight + Ideas + Impact = Inspiring Opportunities. The book completely demystifies the creative process and includes case studies and imaginative practical exercises to help kick-start your ideas:

6. Creativity by Mihaly Csikszentmihalyi

Books to Creative Potential

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“Creative persons differ from one another in a variety of ways, but in one respect they are unanimous.”

Creativity is about seizing the moments that can make our life worth living. In this book, the author offers an understanding of what leads to these worth-living moments. Consisting of 100 interviews with extraordinary people, from ecologists and physicists to business leaders and politicians, Csikszentmihalyi uses his well-known philosophy to discover the creative process.

7. Creative Confidence by Tom Kelley, David Kelley

Books to Creative Potential

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“Money will always be easier to measure, which is why it takes a little extra effort to value the heart.”

This famous book is written by two well-known experts in innovation, intention and creativity. This book reveals the myth that creativity is the domain of “creative types” only.

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world’s top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems.


‘Creative Confidence’ is a book that will help each of us be more productive and successful in our lives and in our careers.

8. The Creative Habit by Twyla Tharp

The Creative Habit

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 “If the luckiest people in the world are the ones who get paid for doing what they would otherwise do for free, I am already lucky.”

Twyla Tharp, one of the world’s most famous creative artists, shares her secrets for increasing and improving creative talents.

Tharp leads you through the painful first steps of scratching for ideas, finding the spine of your work, and getting out of ruts and into productive grooves. The wide-open realm of possibilities can be energizing, and Twyla Tharp explains how to take a deep breath and begin…

9. The Opposable Mind by Roger L. Martin

Books to Creative Potential

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 “That expertise actually works against the development of expertise in business itself.” 

The Opposable Mind is consists of  50 success stories of management, including the success behind some famous brands like Proctor & Gamble, eBay, and Four Seasons hotels.

10. Steal Like An Artist by Austin Kleon

Books to Creative Potential

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“If you ever find that you’re the most talented person in the room, you need to find another room.”

In this book, Austin Kleon emphasizes that it doesn’t take ingenuity to be creative—it just takes being yourself. This book is extremely modern and applicable to the digital age.


 Ganesh is an Entrepreneur and a Successful Stock Market investor. Ganesh help finance professionals and Fin-tech startups to build an audience and get more paying clients online. Ganesh is  available for Sales,Marketing,Finance , as well as private consultations.

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