What are the different types of links and their effect on SEO Strategy

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The types of links are factors that must be understood, therefore, their use and level of efficiency are determining factors for SEO.

Have you ever wondered why 99% of blog posts have links in them?

I have… and if you think about it, aren’t they redirecting viewers attention away from the blog posts to other websites?

Well, they do and website owners are well aware of this. However, website owners still add links because some types of links matter for search engine optimization. Yes, you read that correctly… LINKS MATTER FOR SEO.

Previously, positioning a website was based on the repetition of keywords, that is, the more a keyword appeared in content, the better positioned and more chances of being seen by the target audience.

However, as time has gone by, links have begun to take on great value in the equation and have even become decisive when it comes to affecting SEO.

Since what we now know as search algorithms did not exist before, it takes more than constant repetition of a keyword to gain recognition on the web.

A few years ago, it was observed by an SEO expert that this practice of repeating keywords did not contribute anything positive to the content.

On the contrary, it made the information a bit absurd and led to many companies using the keyword for no reason and in places in the text that made no sense to the reader.

Therefore, the need to go beyond keywords and even content type to properly classify a given site was born.

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Page Rank now uses links as determining factors at the time of ranking.

But before talking about the types of links, it is necessary to clarify which are the branches of SEO that should be paid special attention:

SEO On Page: these are the optimizations you can do for a web page within it.

SEO Off Page: what you can do to optimize your page but outside it, and whose main key is to do link building.

Therefore, the use of backlinks, that is, links on other pages that point to your own, is crucial for it to be better positioned.

And here is where the types of links that you should understand right and back, come in, and that’s why we put together everything you need to know in this article. 

What are the different types of links and their effect on SEO Strategy

Here are some of the different types of links that you’ll find across the web.

What is Link?

A link or we can say hypers link is the proper reference to a set of specific data that gives proper information about the topic

Types of links

Having many links on your website is a positive aspect, but differentiating them to do the best SEO job will give your website a plus and it will be reflected in your ranking.

Therefore, you should pay attention to this classification of links.

Internal links

Internal links are hyperlinks that point from one page in one domain to a different page in the same domain.

What Is a Backlink?

A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO.

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External links

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman’s terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link

Dofollow Links

Dofollow links are an HTML attribute that is used to allow search bots to follow links.

Nofollow Links

Nofollow links are those that prevent search engine robots from following your links.Without the use of nofollow, search engine robots will try to follow all internal links on a site. Reducing the number of low-value pages robots need to crawl will increase the chance of higher value content being crawled more frequently.

What is the difference?

A no-follow link is a link that has an HTML code rel = “nofollow”. It tells the bots and spiders of the search engines that crawl your site not to pay attention to that link.

With a no-follow link, you are closing the link juice link.

It was originally created because previously, spammers discovered that they could get all kinds of backlinks by leaving comments on random blog posts with a link to their site.


A search engine can tell whether a website is of good quality through links. Links transfer values and equity from one page to another and they are called link juice. Link Equity is measured in a few dimensions, mainly, trustworthiness, topic relevance, value and authoritativeness of a page

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